POWERLIFTING & STRENGTH COACHING

GET STRONGER.
LIFT BETTER.
REACH YOUR NEXT PR.

Individualized online coaching built around your goals, schedule, experience, and real-life recovery.

100%Individualized
WEEKLYCoach check-ins
FULL GYMExercise guidance
Lawson Luke approaching the platform at a powerlifting meet

CURRENT TOTAL

1,240LB
BENCH310
SQUAT425
DEADLIFT505
THE JOURNEY IS THE PROOF.

COMPETITION TOTAL

90 KG WEIGHT CLASS • AGE 19
1,168.1LB
SQUAT407.5
BENCH275.5
DEADLIFT485.1
SMART PROGRAMMING◆REAL ACCOUNTABILITY◆MEASURABLE PROGRESS◆BUILT FOR YOU
Lawson Luke posing during a strength training photoshoot
1,240LB TOTALAND STILL BUILDING

01 / YOUR COACH

I'M LAWSON LUKE.

A powerlifter building strength in public—and helping people become stronger, more capable lifters throughout the entire gym.

I know what it takes to chase the next plate, work through a stalled lift, and balance serious training with real life. Powerlifting is my specialty, but I also coach exercise form, workout structure, accessory movements, and general strength development. My approach is direct, personal, and built on intelligent programming, clean execution, honest communication, and consistent work.

“Appreciate every step you take; one day, with enough steps, you'll get where you want to go.”
310BENCH
425SQUAT
505DEADLIFT

02 / WHO IT'S FOR

COACHING BUILT FOR
THE NEXT LEVEL.

You do not need to be an elite powerlifter. You need a clear goal, a willingness to communicate, and the consistency to follow a plan built for you.

FOR 01

NEWER
LIFTERS.

Build strong fundamentals, learn clean technique, and stop wondering whether your training is actually moving you forward.

FOR 02

PLATEAUED
LIFTERS.

Find the weak points holding back your squat, bench, deadlift, or overall strength and attack them with purpose.

FOR 03

COMPETITIVE
POWERLIFTERS.

Train with structured progression, ongoing feedback, and meet-day planning that turns preparation into performance.

03 / WHAT YOU GET

MORE THAN A
TRAINING PROGRAM.

No recycled spreadsheets. You get an ongoing coaching relationship that adapts to your performance, schedule, recovery, and goals.

ONE-TIME DEEP DIVE02

EXERCISE
TECHNIQUE AUDIT

$50/ one time

  • Three movement reviews included
  • Squat, bench, and deadlift—or substitute another exercise for any SBD lift you do not want reviewed
  • Detailed, timestamped feedback
  • Drill and cue recommendations
  • 7-day follow-up review
Request an audit →

04 / HOW IT WORKS

FROM APPLICATION
TO PROGRESS.

You are never charged just for applying. Coaching and payment begin only after your application is reviewed and we agree it is a good fit.

  1. 01

    APPLY

    Tell me about your training history, current numbers, schedule, and goals using the short application.

  2. 02

    I REVIEW YOUR GOALS

    I personally review your answers to understand what you need and whether I am the right coach for you.

  3. 03

    WE CONFIRM THE FIT

    If accepted, we talk through the next steps and payment is set up. No payment is taken when you apply.

  4. 04

    YOUR PLAN IS BUILT

    You receive an individualized program designed around your goals, experience, equipment, and weekly schedule.

  5. 05

    WEEKLY COACHING BEGINS

    You train while I review the work, coach your lifts, and adjust the plan using your real performance and feedback. A video coaching call is available every week, but you can skip any week or opt out of calls entirely.

05 / COMMON QUESTIONS

KNOW BEFORE
YOU APPLY.

Clear answers about who coaching is for, how we work together, and what happens after you submit the application.

Do I need to be a powerlifter?

No. Powerlifting is my specialty, but I also help people improve general strength, exercise technique, workout structure, and accessory movements throughout the gym.

Is coaching beginner-friendly?

Yes. Your training is built around your current experience. Newer lifters receive the structure and feedback needed to build strong fundamentals from the start.

How often do we communicate?

You receive a structured weekly check-in, direct messaging support, and the option to have a video coaching call every week.

Are weekly video calls required?

No. A video call is available each week as part of 1:1 Coaching, but it is completely optional. You can skip a particular week whenever needed or choose not to have video calls at all.

How is my program delivered?

After you are accepted and payment is set up, you receive an individualized plan with clear exercises, sets, reps, and progression built around your schedule and equipment.

Can you help with squat, bench, and deadlift technique?

Yes. Video review and technique feedback are part of 1:1 coaching. The one-time $50 Technique Audit covers three movements: squat, bench, and deadlift—or you can replace any lift you do not want reviewed with another exercise.

What happens after I apply?

I review your answers personally. If coaching looks like a good fit, I will contact you to discuss next steps and set up payment. Applying does not charge you.

Can I cancel coaching?

Yes. If you need to end coaching, contact me before your next billing date so we can close out your current training period cleanly.

06 / APPLY FOR COACHING

READY TO REACH
YOUR NEXT PR?

Complete the short application so I can review your goals and decide whether coaching is the right fit. No payment is taken today.

Your answers will be emailed directly to Lawson. No payment is taken today.